PAGE LOADING...

 

 

 

Search Engine Yearbook 2004 - Cover image

The Search Engine Yearbook 2004


SEY series first published: January 2001
SEY 2004 last updated: January 2004

It's Not For Everyone

The aim of the Search Engine Yearbook (SEY) series is to create a single search engine resource that really covers it all. Although written in plain English, novices often find the vastness of the information intimidating.

The book is recommended for:

  • Professional webmasters
  • Professional researchers
  • SEO professionals
  • Internet marketing professionals
  • Those looking to buy SEO services
  • Serious Internet entrepreneurs
  • and - of course - search engine fanatics

If you fall into any of the above categories (or aspire to), the Search Engine Yearbook delivers excellent value for money.


Table Of Contents

SECTION 1
THE SEARCH ENGINE WORLD
PAGE

1.1 How Search Engines Work
19
1.1.1 Search Engines Versus Directories
20
1.1.2 Adding Your Pages
24
1.1.3 About High Rankings
28
1.2 Search Engine Relationships
32
1.3 Search Engine Metrics
33
1.3.1 Who's The Biggest?
33
1.3.2 Popularity
36
1.3.3 Visitor To Searcher Conversion Rate
38
1.4 Search Engine News
40
1.5 Search Engine Lists
41
1.6 Using Search Engines Effectively
42
1.6.1 Internet Search Tutorials
42
1.6.2 When To Use Which Search Engine
44
1.6.3 Cool Search Tools
44

SECTION 2
THE MAJOR SEARCH ENGINES AND DIRECTORIES
PAGE

2.1 Google
47
2.1.1 Key Information
47
2.1.2 The Company
48
2.1.3 Google And SEO
48
2.1.4 Google Features
50
2.1.5 The Google Toolbar
52
2.1.6 Google Labs
53
2.1.7 AdWords
54
2.1.8 Understanding PageRank
55
2.1.9 Google Information For Webmasters
62
2.1.10 More Google Resources
63
2.2 The Yahoo!, Inktomi, Overture, AlltheWeb, AltaVista Group
65
2.2.1 Key Information
65
2.2.2 How It All Started
66
2.2.3 Rapid Growth
66
2.2.4 Yahoo And Google
66
2.2.5 Why Inktomi Now Matters
67
2.3 Microsoft
69
2.3.1 That Microsoft Is Building A Search Engine Is Certain
69
2.3.2 But What If They…
70
2.3.3 Bottom Line (Candy Coated)
70
2.4 Ask Jeeves And Teoma
71
2.4.1 Key Information
71
2.4.2 The Ask Jeeves Story So Far
72
2.4.3 Is Teoma Any Good?
72
2.4.4 But Does Ask Jeeves / Teoma Matter?
73
2.5 DMOZ (ODP)
74
2.5.1 Why You Need DMOZ
74
2.5.2 Getting Listed At DMOZ
75
2.5.3 Step-By-Step Submission
75
2.5.4 If You Can't Get Listed
76
2.6 JoeAnt
78
2.7 GoGuides
79
2.8 Inktomi
80
2.9 Excite
81
2.10 Lycos
81
2.11 AOL Search
82
2.12 The Current MSN Search
82
2.13 Looksmart
83
2.14 HotBot
84

SECTION 3
SEARCH ENGINE MARKETING (SEM)
PAGE

3.1 Search Engine Marketing Versus Search Engine Optimization
86
3.2 Keyword Targeting
87
3.2.1 Broad Versus Specific
88
3.2.2 Plural Versus Singular
89
3.2.3 Think Like Your Customer
90
3.2.4 Keyword Tools
92
3.2.5 Keyword Math
94
3.2.6 Keyword Gold In Other Places
95
3.3 SEM On A Tight Budget
99
3.3.1 Should You Hire A Pro?
100
3.3.2 Is Paid Inclusion Worth It?
107
3.3.3 Is Paid Placement Worth It?
110
3.4 Pay Per Click Resources
111
3.5 Search Engine Writing
114
3.6 Search Marketing Comes Of Age (By Mike Grehan &
Fredrick Marckini)
116

SECTION 4
SEARCH ENGINE OPTIMIZATION (SEO)
PAGE

4.1 The SEO Checklist
122
4.1.1 Checklist Summary
123
4.1.2 The Page Title
124
4.1.3 Body Text & Keyword Density
128
4.1.4 Above The Fold
129
4.1.5 Adjacency & Proximity
130
4.1.6 Headings
131
4.1.7 Bold Text
132
4.1.8 Domain Names
133
4.1.9 Layout & Design
136
4.1.10 Meta Tags… Maybe
137
4.1.11 Images And Alt Text
141
4.1.12 Link Titles
143
4.1.13 Optimizing Internal Links
144
4.1.14 The Table Trick
146
4.1.15 Comment Tags… Not!
147
4.1.16 Hidden Form Tags… Not!
148
4.1.17 External Code
149
4.1.18 Cascading Style Sheets (CSS)
150
4.1.19 Directory Levels
151
4.1.20 The Bottom Menu
152
4.1.21 The Sitemap
153
4.1.22 Invisible Text… Not!
155
4.1.23 Transparent Gifs… Not!
156
4.1.24 Hashes, Dashes etc.
157
4.1.25 Resubmission… Not!
159
4.1.26 Dedicated IP Addresses
160
4.1.27 Robots.txt And Robots Meta Tag
161
4.1.28 Doorway Pages
164
4.1.29 Themes
167
4.1.30 Redirects… Not!
168
4.1.31 Cloaking… Not!
169
4.2 Link Popularity
171
4.2.1 What Link Popularity Is
172
4.2.2 Increasing Link Popularity
173
4.2.2.1 Editorial Links
174
4.2.2.2 Directory Links
175
4.2.2.3 Affiliate Links
176
4.2.2.4 Write And Distribute Articles
177
4.2.2.5 Links In Exchange For Free Goodies
178
4.2.2.6 Testimonials
179
4.2.2.7 Awards
180
4.2.2.8 Reciprocal Linking
181
4.2.2.9 Posting To Forums… Not!
182
4.2.2.10 Free-For-All Pages… Not!
182
4.2.3 Directory Submission
183
4.2.3.1 Directory Submission Checklist
183
4.2.3.2 Specific Directory Requirements
184
4.2.4 The Future Of Link Popularity
186
4.2.5 Resources And Further Reading
187
4.3 Dynamic Content
188
4.3.1 The Problem
188
4.3.2 The Solution
189
4.3.3 More On URL Rewriting
190
4.3.4 Optimizing Dynamic Content
191
4.4 Frames
192
4.4.1 The Problem
192
4.4.2 Frames-Savvy Spiders Create A New Problem
193
4.4.3 The Bottom Line On Frames
194
4.5 SEO Software
195
4.6 Hype, Myth & Magic
198
4.6.1 Thousands Of Search Engines
199
4.6.2 Keywords For Sale
200
4.6.3 Regular Resubmission
201
4.6.4 "I Visited Your Site And…"
202
4.6.5 Multiple Domains = Bad
203
4.6.6 SEO Software Can Do It All
203
4.6.7 Search Engine Traffic Is Low Quality Traffic
204
4.6.8 Your Competitors Can Get Your Site Dropped
205
4.6.9 Google Ads Influence Your Google Ranking
205
4.7 Why Can't I Get My Site Listed?
206
4.7.1 Special Requirements
206
4.7.2 Frames
206
4.7.3 Automatic Redirects
206
4.7.4 Dynamic Content
207
4.7.5 Minimum Link Popularity
207
4.7.6 Free Hosting
207
4.7.7 Shady Tactics
208
4.7.8 Header Duplication
208
4.7.9 Off-Topic Reciprocal Links
208
4.8 The Future Of SEO (By Jill Whalen)
209
4.9 SEO Over Coffee
211

SECTION 5
SEO TOOLS AND RESOURCES)
PAGE

5.1 SEO Tutorials
216
5.2 SEO Articles
217
5.3 SEO Tools
219
5.3.1 Keyword Tools
219
5.3.2 Log File Analyzers
220
5.3.3 Position Checkers
220
5.3.4 Link Popularity Tools
220
5.3.5 Other Useful Tools
221
5.4 SEO Newsletters
222
5.5 SEO Discussion Forums
223

SECTION 6
THE SEARCH ENGINE DICTIONARY
PAGE

6.1 About The Search Engine Dictionary (SED)
225
6.2 How You Can Contribute
225
6.3 The Search Engine Dictionary (405 Search-Related Terms
Explained)
226

SECTION 7
GENERAL INFORMATION
PAGE

7.1 About SEY 2005 And Your 25% Discount
294
7.2 Support
295
7.3 About The Author
296
7.4 About Pandecta Magazine
297

 

Don't Be Intimidated!

SEY 2004 was written from the ground up to be a true reference book. In the book you can click on any item in the Table Of Contents (TOC) to open the specific know-how you are interested in. Each page also has a link back to the TOC.

 

Easy Reading

The informal, non-technical writing style plus lots of cross-referencing means you can jump in at any point in the book without feeling like a math teacher in a modern art gallery. The book is written in plain English.

 

Reliable Information

There is a lot of conflicting advice out there about search engines and SEO.

The book takes away the guesswork by differentiating clearly between "what we know for a fact" and "what we suspect". There is no hype. Only clear, honest instruction from people who make a living off search engines.

The author, André le Roux, began researching search engines in 1997.

The only contributors to SEY 2004 from outside Pandecta Magazine are Jill Whalen, Mike Grehan and Fredrick Marckini. You've probably come across these names before. They have all established themselves as true experts in the field.

 

90-Day, 100% Money-Back Guarantee

guarantee: 100%, 90-day, unconditional money-back guarantee.

The Search Engine Yearbook 2004 comes with an unconditional, 100% money-back guarantee valid for 90 days.

Download your copy and decide if it really delivers what YOU need. If it does not, one e-mail to andre@pandecta.com or to Pandecta Support (seysupport@pandecta.com) gets you a full and immediate refund. No questions asked.

 

Free Updates

For the duration of 2004, you will be able to get updates of this book at no charge. Simply send your order number to sey2004-updates@pandecta.com whenever you want an update. Be sure to put "ORDER NUMBER:" followed by your order number in the subject line. You will receive a reply containing a link to a special download page.

 

The Bottom Line

Search Engines really matter. When you cut away all the hype & bull, getting search engines right is the one thing that can make or break a web site. Search Engine Optimization is not rocket science. It's simply a matter of knowing what works and applying that knowledge.

This book delivers that knowledge - in greater detail than any other book we know of.

 

Technical Information

The Search Engine Yearbook (SEY) is an electronic book published in PDF format. You'll need Acrobat Reader (free software) to open it. Downloading and using Acrobat Reader is not only free, but easy as well. If you do have trouble with it, our technical support will help you quickly sort it out - no charge.

Win Logo :: Mac LogoThe Search Engine Yearbook consists of only one PDF file. It is not zipped or compiled into an EXE file, so it's easy and safe to open and use - whether you're on a PC or a Mac.

 

The Price

$39.95

Note from André...
I've been criticized for hurting the perceived value of the SEY books by pricing them too low. Perceived value is a big thing, but your satisfaction is a bigger thing. In my experience, the repeat sales from happy customers make up for the low price a hundred times over. My goal is to make money, but I believe that the long-term way to do that is by making sure that you are not just happy, but BLOWN AWAY by the value this books delivers.

 

Secure online ordering through CLICKBANK

The well-known & trusted ClickBank handles our online transactions.

When you click the order button below, the rest of the transaction takes place in an encrypted environment on ClickBank's secure server.

That means that your personal and credit card information is 100% safe.

 

Summary

 

Title: The Search Engine Yearbook 2004 (SEY 2004)
Author:

André le Roux, editor of Pandecta Magazine.
Contributions from Jill Whalen, Mike Grehan and Fredrick Marckini.

Format: PDF (Opens with the free "Acrobat Reader" software).
Number of pages: 298 pages (about 52,000 words). Pages are formatted for on-screen reading. The book is also 100% printer-friendly.
File size: Almost 6MB
Download time: About 15 minutes over a 56K modem.
Price: $39.95 (all inclusive) - US Dollars.
Delivery: Immediate download
Guarantee: Full, unconditional, money-back guarantee valid for 90 days.
Updates: Free updates for the duration of 2004. (Please retain your order number)

 


($39.95 USD)
Goods and services provided by Pandecta Magazine.
Sold by 2CheckOut.com Inc. (Ohio, USA).
NOTE: This is an electronic book. You will be able to
download your copy immediately after completing
the order.

 

The order link above opens a secure order form on the 2CheckOut.com web site.

Immediate download after completion of the order
Unconditional money-back guarantee
No shipping (electronic delivery)
No other fees or hidden fees

 

Note From André

Thank you for stopping by.

Remember, if you are not 100% convinced that this book delivers the kind of nitty-gritty search engine information that you need in your situation, one e-mail to me or to seysupport@pandecta.com gets you a full and immediate refund. No questions asked.

  • Want to be invoiced?
  • Need service?
  • Want to request a different form of payment/delivery?
  • Just want a question answered before you order?

Get in touch. You can either email me directly or head over to the Search Engine Yearbook discussion forum.

André's signature

André le Roux
Author, SEY 2004
Editor, Pandecta Magazine
e-mail: andre@pandecta.com
phone: +27
84 805 7998

 


Goods and services provided by Pandecta Magazine.
Sold by 2CheckOut.com Inc. (Ohio, USA).
NOTE: This is an electronic book. You will be able to
download your copy immediately after completing
the order.

 
 

 

 

> ORDER SEY 2004
>
VIEW THE TOC
> ASK A QUESTION

Review by Jill Whalen:

"Right on schedule as always, André le Roux has just uploaded his Search Engine Yearbook for 2004. I browsed through a review copy this morning, and it's as good as ever. If you love all things about search engines, SEO, SEM and whatever other acronyms are cropping up, you'll want a copy of this reference ebook.

At just $39.95, this monster 300 page guide is worth
every penny.

As always, André provides a money back guarantee and free updates throughout the year."

Jill Whalen

What people said about SEY2003...


"Thanks Andre! What an absolutely brilliant publication. It's completely blown me away. It's helped to clarify in greater detail some of the things I already know and has answered many questions about things I wasn't sure about. One of these areas was search engine relationships. It has helped considerably with my ongoing studies of search engine marketing and SEO."

Kevin Pye

"Your work should be the substrate on which others build their knowledge and I am sure it will become the de facto standard for this area."

Fergal O'Byrne
www.fergalobyrne.com

"I am delighted with your work and you can quote me anytime. What I like most in SEY 2003 is that it gives a clear, down to earth picture of such a complicated matter. I'm anxious to get hold of SEY 2004!"

Tony Aidinis
Marketing Manager
Micrelec Electronics

"I haven't had a chance to read the whole thing (it's huge!), but I did read the entire section on search engine optimization and found nothing to disagree with. You know me -- if there *were* something I would have found it! "

Jill Whalen

"I'm very impressed with SEY 2003. This is my first SEY. I've scanned over almost the entire document and read in some interesting areas and already, only after one day, it has saved me a great amount of time and consultation fees. Very good work. You give a lot of information at a low price, have a good guarantee, and don't spam customers. This is the true spirit of the Internet."

Keith Rowland

"A great reference work covering the entire search engine world, with three
excellent chapters on search engine optimization."

John Gaffney

I didn't think it was possible, but SEY 2003 is even better than the 2002 edition. Much better. I am recommending SEY 2003 to all the webmasters who host their sites on my servers.

Tom Cryar

"Dear Andre,
Thanks for your email. Yes, I'm loving your book - It downloaded fine. I'm a real fledgling in this whole business - so though I had a better than average understanding of search engines etc. it has been a great resource for me because you so clearly lay out what is happening with all the search engines, directories etc."

Linda Brown

"Just downloaded the book, after 10 minutes of scanning it looks excellent!"

PJ Worsfold

"Andre, Yes, it downloaded easily, and I appreciate your inquiry and follow-up.
Your Search Engine Yearbook is so complete and informative that I could
not stop reading it clear through to page 150 at the first sitting. You make
it easy to understand, yet go into depth on the various aspects of search engine marketing. I found every page of it well worth the cost, and am looking forward to finishing it as soon as possible. It will be a great help to me with my new Pay Per Click management service. Again thank you. Your book has even given me the courage to attempt moving beyond just pay
per click, to trying the registration on a few of your recommended search
engines."

Nancy Houtz

I already began to study SEY and must say that it is a really good overview. More than only an overview :-) It contains very helpful details about the different engines and their ranking algorithms. For me personally it is very helpful to have the details about the different engines in one document. It must have been much work to collect all this information!?

Florian Röllig

Day one, read 50 pages, and after the first 10 pages I began to have a feeling my money was well spent. After 50 pages and scanning forward I knew it was money very well spent! Thanks for asking.

Alex R. Henkel


What people said about SEY2002...

"I am glad to have found your site (with Google) and will definitely be recommending you to my friends and colleagues in this field.

Thank you for opening a new door to me."

Steve Haire

"Your layout was excellent. Congratulations on a great design."

David Lawrence

"I am a seasoned marketing consultant, with specialties in Internet marketing and SEO... and I have seen just about everything out there.

I am REALLY pleasantly surprised ...definitely the best value on the Web.

And also surprised I haven't run across your name or Pandecta previously. If I recall I found you via a WebmasterWorld reference"

Ken Sink

"A great resource for webmasters who do a lot of the work themselves and want to learn more."

Larry Sullivan

"I just scanned the pages and I will certainly not demand a refund – good compendium."

Lucas Stober

"It's great... I appreciate the time you spend on gathering and consolidating the information.

It's definitely worth the money.

As a developer of e-business solutions, I also appreciate your website and service."

Druggan Svetic

"The Search Engine Yearbook (SEY) is a cogent, well written, easy to
understand and authoritative reference work with numerous links to further
sources of key information. It is a must for any Internet marketer.

...These guys at Pandecta stand out like dolphins in a sea of sharks..."

Nic Cary

"I really need someone else with expertise out there finding and evaluating search engines for me. As you well know, it is a gargantuan task.

I am fascinated by search engines but I simply do not have the time, knowledge or experience to do what you are doing.

Thanks for providing this valuable service."

Douglas Wright

 

 


HOME :: DISCLAIMER :: PRIVACY POLICY :: CONTACT
© COPYRIGHT 2003, Pandecta Magazine. All rights reserved.