Pandecta LogoPandecta Title
E-Business HelpResourcesDesign Services
HOME >> Search Engine Help
Search Engine Resources

 

Bookmark us!

Search Engine Optimization
Seach Engine Optimization Guidelines For Webmasters

© Copyright 2002, Pandecta Magazine.
You may not reproduce this seach engine optimization page without prior, written permission from Pandecta Magazine. If you find this page or these specific optimization guidelines duplicated somewhere else on the web, please let us know at legaldesk@pandecta.com. You may print these guidelines for your own use. For more on seach engine optimization, please refer to the current version of the Search Engine Yearbook at www.searchengineyearbook.com.

 

Search Engine Optimization Without The SEACH ENGINE OPTIMIZATION HOCUS POCUS

There are no shortcuts in serious search engine optimization.

The few people who generate targeted (and consistent) traffic through search engine optimization:

1. Know what works and what does not and
2. Know that search engine optimization takes time, effort and sometimes money

If you are looking for "tricks", you're on the wrong site.

99% of all site owners spend their search engine optimization time searching for new tricks. That is why the other 1% get all the traffic.

This page is about spending your time, effort and money in the right places and on the right things in order to get maximum value.

What 99% Of Site Owners Are Missing

Valuable web site content is key.

That is why this site is filled to the brim with free tutorials like this one on search engine optimization. When you create real value and give it away for free, people want to link to your site - and they do. People want to tell their friends and colleagues about your site - and they do.

The punchline is that search engines want to - no, they need to - list good sites at the top of their search results. And they are constantly finding more ingenious ways of doing just that. Find ways of delivering real value from your site and the search engines will find ways to rank your site at the top.

This is not just theory.

Real Search Engine Optimization

Search engine optimization - real search engine optimization - is about clearing the way for the search engine to spider and index your site correctly.

EXAMPLE:

This page starts with the phrase "Search Engine Optimization" - and we stick to that term. We call it "search engine optimization" right the way through. We don't switch between it and related terms like SEO, search engine marketing, search engine placement etc.

By simply sticking to one term, we increase it's density considerably. No doubt in the spider's mind what this page is about.

 

Half The Effort, Twice The Traffic

Search engine optimization does require work, effort and money. Like any other marketing project, the results are not necessarily correlated to the input, but to the quality of the decisions made along the way.

The most important decision you will make in your search engine optimization campaign is which keywords to target.

This is a crucial, make-or-break decision.

Do you know what keywords your customers are using when looking for your product? There are ways to see which search terms people actually use. These statistics are invaluable to any search engine optimization campaign. If you're interested in more about this and you have about 30 dollars to spare, our Search Engine Yearbook shows you exactly how to do keyword targeting - and everything else that's crucial to your optimization campaign.

 

The Truth About Domain Names

Yes, as far as is practical, your domain name should contain your top keywords.

BUT

There are many factors that determine a good domain name. Having your most important keywords in there helps, but having a domain like "look-at-all-the-keywords-in-my-domain.com" is just not practical.

A good domain is
  • short,
  • easy to say and spell,
  • descriptive,
  • memorable,
  • distinctive, and
  • keyword-rich.

You should be able to say it over the telephone without having to spell it or explain it further.

There are search engine optimization experts who maintain that you don't need keywords in your domain. I've done a little research on this and from that, it seems that it does make a difference - especially at Google. I've also asked this question in a discussion forum and the consensus was that it's a nice-to-have rather than a must-have.

You should not mess up your domain over it.

 

Are You Paying For Someone Else's Mess?

The theory is that, if you share an IP address with other sites, your site may be penalized for someone else's mess. When someone who shares your IP address spams the search engines, the IP (and therefor all domains on that IP) is penalized.

Your domain might be on a shared IP without you even knowing. Check with your hosting service. Setting up a dedicated IP is fast, cheap and easy.

Note:

A dedicated IP and a dedicated server is not the same thing. A dedicated server is expensive and only becomes necessary if you have a large, complex site. A dedicated IP is something else - and it's cheap - around $2. Its significance in search engine optimization has not been proven, but at $2 it's worth having.

Having your own domain name is not the same either. Having a dedicated IP means your domain is associated with a unique IP address - an address not shared by other domains.

 

More Mission-Critical Search Engine Optimization Guidelines

If you already have the basics of search engine optimization under control and want to dig deeper into the subject, we have a complete resource on search engine optimization called the Search Engine Yearbook that you should get your hands on.

It is recommended only for
  • professional webmasters,
  • search engine optimization experts,
  • marketing professionals,
  • Internet researchers,
  • serious web site owners and
  • search engine fanatics like us

If you fall into any of the above groups (or aspire to) try the Search Engine Yearbook risk-free for a full year. Yes, it comes with a 1-year guarantee.

Click here for the table of contents

Listen to search engine guru Jill Whalen says about the book:

"André le Roux from Pandecta has just finished his Search Engine Yearbook 2003, and it looks like a winner! I haven't had a chance to read the whole thing (it's huge!), but I did read the entire section on search engine optimization and found nothing to disagree with. You know me -- if there *were* something I would have found it! André's been researching search engines since 1997, so he has a good sense of where this industry has been and where it is headed."

I am giving you a whole year to use the book risk free. If, after a year of using it, you want your money back, just e-mail me. This is a full, no-questions asked, money-back guarantee valid for an entire year.

OR

Thanks for visiting the Pandecta site.
Feel free to continue browsing using the menu to the right.

André le Roux
Editor, Pandecta Magazine

PS: If you have a question about the book, you are welcome to e-mail me directly.

- - - - - - - SPONSORED LINK - - - - - - -

Still Using Regular Email?

Most of us use email for business. Keeping track of customer correspondence and staying organized is what makes the difference between making and loosing money for many online businesses.

"dabMail" is a database-driven email client. Built for business, it makes keeping track of customer correspondence a snap. Very simple. Very useful.

dabMailAnd it's free!

Well, the beta is free.
Get it while you can.

 

 

 

MAIN PAGES
ON THIS SITE

Homepage
Blog
Contact Information
More about Pandecta
Free Book: Mother III
Search Engine Yearbook 2003
You Name It (e-book)
Ways To Make Money (e-book)
Business opportunity (SEY)
Write A Guest Article For Us

E-BUSINESS
KNOW-HOW

Small Business Ideas
Starting A Small Business
Finding Good Business Names
Finding Hungry Markets
Are You An Entrepreneur?
The Unique Buying Advantage
Online Presence Really A Must?
Ways To Make Money Online
Sell Products Online (Rule 2)
Market Research Tutorial
Developing A Marketing Plan
Do Affiliate Programs Work?
Super Affiliate Software Review
A Top Affiliate Program
Pandecta's Affiliate Sites
About C-Corporations
About S-Corporations
About Partnerships
About Sole Proprietorships
Business Insurance
Improving Conversion Ratio
Information Products How-To
Creating & Selling PDF Files
Free PDF Makers & PDF Tools
Customer Retention
Customer Profiling
Fire Your Bad Customers
Copywriting For The Web
Getting Published
Writing A Press Release
Internet Marketing Strategy
Free Sample Business Plan
Free Sample Business Letter
Web Marketing Resources
Free Internet Advertising
Offline Marketing Tips
Web Site Copywriting Article
Small Business Resources
Webmaster Resources
Why Many Dotcoms Go Bust
Best Business Tools Award
Top 20 Business Newsletters
Reviewed E-Business Books
The E-Business Checklist

SEARCH ENGINE
KNOW-HOW

Search Engine Dictionary
Search Engine Yearbook
Search Engine Optimization
Search Engine Listing
Top Search Engine Resources
Top Link Building Strategies
Effective Keyword Targeting
DMOZ (ODP) Tips
Generating Targeted Traffic
The Web Marketing Checklist
The SEO Checklist

GRAPHIC DESIGN & BRANDING
KNOW-HOW

Cartoon Logos: Right For You?
Shelf Logos: Worth A Look
How Much You Should Pay for a Logo
Business Logos - The #1 Pitfall
Business Logo Design Scams
More on Logo Design Services
About Cheap Logos

FREE SEARCH
ENGINE BOOK

The Mother of all Search Engine Reference Books (Recently renamed "The Search Engine Yearbook Free Version".

FREE
NEWSLETTERS

Electronic Light (More info)
E-business know-how you can really use in your Internet business - FREE. Subscribe with a blank e-mail to electronic_light-subscribe@topica.com

EnginePaper (More info)
Search engine know-how based on experience - not hearsay.
Subscribe with a blank e-mail to send-ep-subscribe@topica.com

BUSINESS
LOGO DESIGNS

Need a professional business logo? Get one from the Pandecta Magazine graphics team for under $100! Click here to view your business logo design options.

SPONSORED LINKS
(OFF-SITE)

1. SIGN LANGUAGE SOFTWARE
Learning Sign Language has never been easier. Download your free demo version of SignGenius and learn Sign Language today.:
SignGenius.com

2. GOOD WEB HOSTING
Need professional hosting? A good hosting company can be hard to find, but finding one is super important in any online business. We use and highly recommend BlueHost.

3. CARTOON LOGOS
One of the best ways to rise above the noise. Cartoon logos cost more, but they pay for themselves. CartoonBall.com

4. GUEST HOUSE, BLOEMFONTEIN B&B
If you ever find yourself in Bloemfontein, South Africa, stay at the De Akker Guest House. More Details: De Akker

FEATURED
ARTICLES

Google Algorithm
Free PDF Writers
Get More From ODP
Domain Name Hype
Get Your Article Published
The Customer's Language
Time Management Article
The Table Trick
PS Marketing
Personal Selling
The Price Experiment (part I)
The Price Experiment (part II)
Min. Clicks, Min. Tech.
ElectronicLight.com (I)
ElectronicLight.com (II)
ElectronicLight.com (III)
ElectronicLight.com (IV)
E-Business = Business
The Partner Experiment
The Exit Pop-Up
The Basics of Online Business

Don't Cloud Your Message

 

 
 

For more on search engines and SEO, visit www.SearchEngineYearbook.com.

Feel free to browse Pandecta Magazine's experimental affiliate site, ElectronicLight.com where we sell lamps & lights. For reports on how the site's doing as well as discussions on what works and what doesn't, please subscribe to the Electronic Light newsletter.

ElectronicLight.com, Pandecta's experimental affiliate site: Homepage :: Ceiling Fans :: Bathroom Lighting :: Ceiling Lights & Fixtures :: Chandeliers :: Traditional Chandeliers :: Regular Chandeliers :: Crystal Chandeliers :: Modern Chandeliers :: Bowl Chandeliers :: Designer Lamps :: Desk Lamps :: Floor Lamps :: Lava Lamps :: Lighting Fixtures :: Outdoor Lights :: Pendant Lights :: Picture Lights :: Table Lamps :: Tiffany Floor Lamps :: Tiffany Lamps :: Track Lighting :: Wall Lamps

© COPYRIGHT 1997-2010, Pandecta.com.
All rights reserved. All content on the Pandecta.com web site is © copyright Pandecta.com and may not be reproduced for any purpose without written consent from Pandecta.com. "Pandecta", "ElectronicLight", "ChairBay", "Search Engine Dictionary" and "Search Engine Yearbook" are trademarks of Pandecta.com. Use of this site indicates unconditional acceptance of the disclaimer.


 
Pandecta.com
God 1st