PS Marketing

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E l e c t r o n i c L i g h t

October 24, 2001 - Issue 13
By André le Roux
Editor, Pandecta Magazine
Copyright (c) 2001 Pandecta
http://electroniclight.com/
http://pandecta.com/

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In this issue:

1. About Electronic Light
2. This week's sponsor
3. PS Marketing
4. List info

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1 ABOUT ELECTRONIC LIGHT
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My goal with this newsletter is to get to the point. I want to make it
short and informative. Once a week I want to give you something you
can really use in your Internet business.

For a more in-depth, monthly look at the nitty-gritty of making a living

on the Net, subscribe to Pandecta Magazine. Get the free evaluation
issue from http://pandecta.com/freeform.html

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2 THIS WEEK'S SPONSOR
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------- Web marketing e-book -------

"12 Ways To Give Your Webstore a Sales Boost"
by Dr. Ralph Wilson

There's no magic here. No hype. Just clear instruction.
http://wilsonweb.com/a/go.to/aj/http://wilsonweb.com/ebooks/

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3 PS MARKETING
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HOW TO USE PS MARKETING:

The "PS" at the bottom of a letter is a powerfull way of getting
important information across. People read the PS. Always.

Use it in a sales letter to create urgency... "PS: This week only. Act NOW!"

HOW NOT TO USE PS MARKETING:

People sometimes use "PS" in e-mail. That's fine. Again, it's a way
of making sure at least that bit of info is read and taken in. Therefor
you should never use a "PS" to boost the sales pitch in your
e-mail sig file. NEVER. The "PS" should elaborate on / explain
something in the body of the message. Use it as a gimmick and your
readers will feel that you tricked them into reading an ad. The PS must
be:
1. Personal
2. Specific commentary on the message

Cheers

André

PS: Have a good week :-)

This article was first published in
ELECTRONIC LIGHT
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