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The "Main Thing"
AKA THE BASICS OF ONLINE BUSINESS

===========================
Electronic Light Newsletter
===========================

By André le Roux
Published by Pandecta Magazine
www.pandecta.com

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--- ISSUE # 31 :: August 13, 2003
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IN THIS ISSUE

1. About Electronic Light
2. Today's Sponsor: SEY 2003
3. The Main Thing
4. List Info

----------------------------------------------------------------
--- 1. About Electronic Light
----------------------------------------------------------------

ElectronicLight has no schedule. It goes out whenever I know
something that might help you make more money or help you
understand e-business a little better.

----------------------------------------------------------------
--- 2. Today's Sponsor
----------------------------------------------------------------

The Search Engine Yearbook.
It's NOT for everyone
-- but then --
There are only 10 spots in the top 10...
Not everyone can win in the search engine game.
www.pandecta.com/sey.html

----------------------------------------------------------------
--- 3. The Main Thing - The basics of online business
----------------------------------------------------------------

Today I received an email from Sandie Simpson. Sandie wants to
start an online business and asked me to share any help/ideas I might
have.

I started typing the reply and realized that you could all
benefit from this...

So here it is:

..1.. Be careful

I receive far too many emails from people who are in a panic.
People who sell the farm and dive into an online business - only to find
it's not quite the gold mine they thought it would be. It really
is a gold mine, but there's a lot you have to learn first. Keep
your day job while you figure it all out.

..2.. Be committed

My first 2 online business attempts where big, fat failures. Don't get
discouraged when your hard work doesn't pay off. Keep learning
and keep improving. It WILL work sooner or later. If you do the basics
right, success is the only possible outcome.

..3.. Don't believe them

Don't be tempted by those "Make 10 grand a week - while doing
nothing!" nonsense. Building a business always requires effort.
There are no shortcuts to long-term success.

..4.. And the main thing...

Find a niche you're passionate about. Just before I received
Sandie's email I was looking at www.juggling.org. Does this
guy make money from his juggling site? I don't know. He should.
From what I can see this is *the* juggling site on the Net and
he's getting lots of traffic because of it. All he needs now is
a product (and/or affiliate products) to plug into the site.

If it's something you're passionate about, you'll spend more
time on it, you'll try harder, you'll sound more convincing in
your sales copy and you'll enjoy it more. As soon as you're #1
in whatever you're in, making money from it comes naturally.

I know...

This isn't nitty-gritty advice, but nitty-gritty advice only
becomes useful to you once you have the above basics of
online business taken care of.

Best,

André

PS: If you're looking for an online business book worth reading, many
people find Ken Evoy's "Make Your Site Sell" helpful:
http://myss.sitesell.com/book6.html

This article was first published in
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