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How Much You Should Pay for a Logo Design

 

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A Guide to Logo Pricing

WHAT TO LOOK OUT FOR

There are a couple of online logo design services that offer logos at under $100. When you find one, hit the "Back" button.

You get what you pay for, and logos are no exception.

Of course, it depends on what your needs are. If you can find a pre-designed logo that you like for under $100, good for you. Just make sure that the logo company is willing to make alterations to the logo without charging extra for each round of revisions. Also make sure that the logo company you deal with does not resell logos.

LOGO PRICE RANGES

Pre-Designed Logos

Pre-designed logos are logos that are created beforehand. Typically these readymade logos are listed on the design firm's web site and sold on a first-come-first-serve basis.

There is nothing wrong with pre-designed logos, provided that they are unique and that each logo is only sold once.

Price Range: $100 to $300

Recommended designer: www.biz-logo.com

Note Added, March 2008
Since this article was written, a new service called ShelfLogos.com has entered the logo design scene. Definitely worth a look, regardless of your budget.

Custom Logos

With custom logos, an important consideration is the number of unique concept designs that the designer is willing to create. The higher the number of concept designs, the higher the price. Usually.

Price Range: $250 to $550

Recommended designer: www.pandecta.com
(One of the services that we offer right here at Pandecta is custom logo design, so we might be a little biased with our recommended designer. Give us a try though... we have the talent and experience to not only create a catchy logo for you but also to match the design to your business needs.)

Cartoon Logos and Mascot Logos

Cartoon logos and mascot logos are generally far more time-consuming to create that regular custom logos and therefor they are more expensive. The critical thing here is to find a cartoonist, not a logo designer. Most logo designers offer cartoon logo design, but only a handful of them actually employ a professional cartoonist.

Price Range: $800 to $4,000

Recommended cartoonist: www.cartoonball.com

Logo Repair and Logo Redesign

If you already have a logo and just need it cleaned up and/or improved, you can potentially save a lot of money.

Price range: $50 to $250

Recommended designer: www.logohospital.com

 

PROPER DISCLAIMER:
Please note that Pandecta Magazine is in some way related or affiliated with all of the design web sites listed above. We nonetheless believe that each one of them really is the best in its field of design. If you disagree and would like us to consider other design resources, please get in touch.

 

 

 

 

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