Get More From DMOZ

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E l e c t r o n i c L i g h t
July 18, 2001 - Issue 4

By André le Roux
Editor, Pandecta Magazine
Copyright (c) 2001 Pandecta
http://pandecta.com/el.html
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In this issue:

1. About Electronic Light
2. This week's sponsor
3. This week's light: Get More From Dmoz
4. List info.

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1 ABOUT ELECTRONIC LIGHT
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My goal with this newsletter is to get to the point. I want to make it
short and informative. Once a week I want to give you something you
can really use in your Internet business.

For a more in-depth, monthly look at the nitty-gritty of making a living
on the Net, subscribe to Pandecta Magazine. Get the free evaluation
issue from http://pandecta.com/freeform.html

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2 THIS WEEK'S SPONSOR
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- - - - - - - SPONSORED LINK - - - - - - - Still Using Regular Email? Most of us use email for business. Keeping track of customer correspondence and staying organized is what makes the difference between making and loosing money for many online businesses. "dabMail" is a database-driven email client. Built for business, it makes keeping track of customer correspondence a snap. Very simple. Very useful. And it's free! Well, the beta is free. Get it while you can.

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3 THIS WEEK'S LIGHT
Get More From Dmoz
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It's terribly important to have your site listed at Dmoz (http://dmoz.org)
because Netscape, Lycos, AOL Search, AskJeeves, Google, Hotbot
AltaVista and Direct Hit use the Dmoz index to power search results.

But you knew that.

Sites listed at Dmoz also rank higher on all those other engines. That's
because they know that Dmoz sites were reviewed - by people - so
there's a good chance that they're of a higher quality than other sites.

But you knew that.

You don't have to stop when your homepage is listed at Dmoz. If you
have other pages optimized for certain keywords, find a category at
Dmoz where that page fits well and submit it. Dmoz editors say they
prefer to add only homepages, but the more pages you have listed at
Dmoz, the more customers will find your site on all those other engines.

But you knew that.

Am I going to tell you something you didn't know?

Meta tags matter at Dmoz. Bet you didn't know that. Dmoz reviewers
look at them and if you write a good, accurate (keyword rich)
description then there's a real chance that it will be used as is. That
same (keyword rich) description shows up on all those other engines,
improving the rank of your page.

Don't just load the description with keywords though.
Even if the site is accepted, the Dmoz reviewer will change it to an
accurate description - without regard for the keywords you're trying to
target.

For more info on Dmoz and other search engines, get our free search
engine book: "The Mother of all Search Engine Reference Books II"
from http://pandecta.com/mother.html

This article was first published in
ELECTRONIC LIGHT
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