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Knowledge Base >> E-Business Checklist
Related resources:
Web Marketing Checklist
Search Engine Optimization Checklist
E-Business Checklist
By André
le Roux
1. Products
- What range of products do you
offer?
- Hard goods or information (electronic)
products? (also see this tutorial
on creating and selling information products)
- If you're selling hard goods, what shipping options
do you offer? FedEx? UPS? USPS?
- Will this change? How often?
- Do you build custom orders?
- If so, does your site visitor know?
2. Pricing
- Do you have different prices for different groups of
customers?
- Do you offer promotions and discounts?
- Do you offer incentives?
- Do you offer purchase incentives - in other words products
bundled together at a reduced price?
3. Customer profiling
- Who are your customers?
- Are you capturing demographic data with your orders?
- Are there incentives you can offer to encourage anonymous
buyers to tell you about themselves?
- How much does your typical customer know about your
products?
- How Internet savvy is your typical customer? Do you
need to make it easier to order?
- Are you recommending products based on a customer's
profile?
4.
Customer Care
- Is it easy for site visitors to contact you with questions?
Do you have contact information or a link to contact information on
every page of your site?
- How quickly can you respond to customer inquiries?
- Do they know long they will have to wait for an answer?
- Do you have a FAQ (Frequently Asked Questions)? (Also
see this thread
on the value of a FAQ in search engine optimization)
- Do you offer order status look-up?
- Do you offer after sales service and technical support?
- Does each product include details on after sales service
and technical support?
5.
Transaction Processing
- What types of payments do you need to support? Credit
cards? Cybercash? Checks? PayPal? Debit cards? Corporate credit accounts?
(Rule: If you make it hard for them to pay you, they won't.)
- Can your customer contact you (from the order page)
to request an alternative payment method?
- Will your customers have the option to buy more than
one product at a time?
- If so, do you have a shopping cart system in place?
- Can you offer additional incentives based on order
volume?
6. Repeat business
- Do your customers typically purchase the same items
again and again? (e.g. newsletter subscription, disposable contact lenses
etc.)
- Do you offer repeat customers the option to save their
details on your site?
- Do you offer incentives to repeat customers?
7.
Localization
- Do you need to support multiple languages?
- Do you need to support multiple currencies?
- Can you increase sales by offering regional pricing
structures?
8.
Legal
- Do you have the necassary disclaimers, terms of service,
privacy policy and return policy on your site?
9.
Metrics
- Do you have a way of tracking visitors to your site?
- Do you use visitor statistics to better understand
your profile customer?
- Do you measure your conversion rate (percentage of
visitors who buy)?
- Can you measure response rates to advertisements /
PPC ads?
- Can you determine your ROI for specific advertisements?
- Do you measure customer acquisition cost?
10. Marketing
Related resources:
Web Marketing Checklist
Search Engine Optimization Checklist
Forum >>
Knowledge Base >> E-Business Checklist
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