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Electronic Light Newsletter: The Exit Pop-Up Tested.

 

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The Exit Pop-Up

===========================
Electronic Light Newsletter
===========================

By André le Roux
Published by Pandecta Magazine
www.pandecta.com

----------------------------------------------------------------
--- ISSUE # 30 June 25, 2003
----------------------------------------------------------------

IN THIS ISSUE

1. About Electronic Light
2. Today's Sponsor
3. The Exit Pop-Up
4. List Info

----------------------------------------------------------------
--- 1. About Electronic Light
----------------------------------------------------------------

ElectronicLight has no schedule. It goes out whenever I know
something that might help you make more money or help you
understand e-business a little better.

----------------------------------------------------------------
--- 2. Today's Sponsor
----------------------------------------------------------------

The Search Engine Yearbook.
It's NOT for everyone
-- but then --
There are only 10 spots in the top 10...
Not everyone can win in the search engine game.
www.pandecta.com/sey.html

----------------------------------------------------------------
--- 3. The Exit Pop-Up
----------------------------------------------------------------

I've been meaning to tell you about this "trick" for 2 months
now.

Today is a good day.

What do you do when they do NOT click your "buy" button? Do you
just accept that only about 1 in 100 people who look at your
order page click that button?

(((Yes, stats indicate the average site converts only 1%)))

One percent...? We spend buckets of time building traffic to
our sites so that we can sell to 1 in 100?

I decided to allocate some of my traffic-building time to
"order catching". I found that many people have a link right at
the bottom of the order page that says something like "Click
here only if you are not buying product X today". That usually
links to a page that repeats key benefits of product X and the
call to action.

But I found a better way:

The Exit Pop-Up.

When you leave the Search Engine Yearbook order page
(www.pandecta.com/sey.html) without clicking the order button, a
pop-up appears offering the book at a 10% discount.

The book normally costs $29.95. A 10% discount means my pop-up
buyers only save 3 bucks.

Does it work?

Like a charm! Over half of my orders for the Search Engine
Yearbook come from the pop-up. I'm not sure why this works
though. Maybe people like the feeling of getting something at a
reduced price. Who cares. It doubled my orders for that book.

HOW TO...

Paste this piece of code (between the lines) in the HEAD
section of your sales page:

-------
<SCRIPT LANGUAGE="JavaScript">
<!-- begin xitpop code
var exit=true;
function xitpop()
{
if (exit)
open('sey-10.html','','toolbar=no,menubar=no,scrollbars=
yes,resizable=yes,location=no,height=277,width=437');
}
// end xitpop code -->
</SCRIPT>
-------

NOTES:

1. Don't copy the lines. Only the code BETWEEN the lines.

2. The line that starts with "yes,resizable" should not
really be a new line. Paste it next to the previous line.
No spaces.

3. Replace "sey-10.html" with the filename of your pop-up.

Then, add an onclick="exit=false" attribute to your order link
(or any other link that should NOT generate the pop-up when
clicked.

It should look something like this:

-------
<a href="secure-order.html" onclick="exit=false">Click here to
order</a>
-------

MORE NOTES:

1. People generally don't like pop-ups. Make it worth their
while by offering at least a discount. Don't just repeat
what you said on the order page.

2. Lots of people (I'm one of them) close pop-ups before they
load. Make your pop-up super fast. No unnecessary images.

3. Don't generate another pop-up when they close the exit
pop-up. That'll just piss them off and give them a reason
to not visit your site again.

ONE LAST THING...

Don't hold back. This pop-up is your last chance to sell
something to this customer. Fire your biggest gun now! If you
can afford a 99% discount, the exit-pop-up is the place to offer
it. ;-)

Cheers

André

 

----------------------------------------------------------------
--- 2. The Exit Pop-Up (correction)
----------------------------------------------------------------

You noticed?

That exit pop-up I told you about yesterday won't work. Not
without this in the <body> tag:

onunload="xitpop()"

Sorry folks. Thanks Jerry for reminding me.

Cheers

André

This article was first published in
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ElectronicLight.com, Pandecta's experimental affiliate site: Homepage :: Ceiling Fans :: Bathroom Lighting :: Ceiling Lights & Fixtures :: Chandeliers :: Traditional Chandeliers :: Regular Chandeliers :: Crystal Chandeliers :: Modern Chandeliers :: Bowl Chandeliers :: Designer Lamps :: Desk Lamps :: Floor Lamps :: Lava Lamps :: Lighting Fixtures :: Outdoor Lights :: Pendant Lights :: Picture Lights :: Table Lamps :: Tiffany Floor Lamps :: Tiffany Lamps :: Track Lighting :: Wall Lamps

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