Your conversion ratio (CR) is the percentage of visitors who become customers, calculated as follows:
Say you sell one gizmo for every 115 visitors to your site. You Conversion Ratio (CR) is 100 divided by 115 (to get a percentage value). That would be 0.87 in this case. That means you're turning 0.87% of visitors into customers.
On the Net the average conversion ratio is about 1% (or one sale for every 100 visitors). Not very encouraging, is it?
There are of course many factors impacting your conversion ratio.
The biggest one is the type of site you have. If you have a content site offering free articles with a book for sale in case anyone is interested, your conversion ratio will probably be far below 1%. If your site consists of a massive list of products and you are attracting targeted, ready-to-buy visitors, your conversion ratio will probably be above 2%.
No matter what kind of web site you have or what you sell, your conversion ratio can probably be improved.
But there are companies on the Net with conversion ratios of more than 10%. By studying their web sites carefully, we can learn a lot.
Here are 7 techniques we have used to increase our conversion ratio:
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